Advertising cars in the USSR was or was not?
The Soviet automotive advertising.
As our rulers during the Soviet era, in the country there is no sex. But it’s official. Of course, all we had. It is also thought that in our country completely no automotive advertising. But with that we was all right. Don’t believe? Here is the proof. We offer you a selection of Soviet advertising vehicles, which although had nothing to do with real marketing, but nevertheless played in our country a special role.
There were cases when the VAZ-2101 “Zhiguli” was advertised as exclusive vehicle and even took pictures of it next to the giraffes. About the car GAZ “Volga” generally a separate piece is the dream of every person in the Soviet times. Volga, like sausage, then considered a delicacy.
In those years our government and the car manufacturers realized that to be successful in car sales is not enough artificial shortage of vehicles. It is logical that the domestic industry was required is that, as you know, is the engine of any trade.
In the USSR the car was certainly a luxury, and few, if any, the vehicle is a normal vehicle. But even if you had money, you still could not come as it is today, to the dealership and buy a car. This would have almost five years to stand in a queue, as the government in those years was kvotirovanie the number of produced copies at the factory and created a shortage of cars. No, you can, of course, and not to wait in line, and to turn to intermediaries, who would have quickly found you the car.
But it often had to pay a lot of money. For some models you’d have to pay two or three prices of a new car. Expensive? But the amazing thing is that those who bought so cars, there were many in the country. So, despite the high cost, the demand for cars in the USSR. Many, by the way, who defended in the queue for the car after you have purchased resell it in 2-3 times more expensive.
In General, it was an amazing time. What it was, you can partially feel, looking at our selection of advertising Soviet cars, which, incidentally, came out not only in our country but in countries where the Soviet cars went for export.
Advertisement for the Soviet GAZ-24 “Volga”
This car has been a dream of every man and many women in the Soviet Union.
Advertising for domestic cars UAZ-452
The Soviet leadership decided that instead of red “Ferrari” our people need is red “Loaf”. This type of UAZ got this nickname because of their strange forms, resembling a brick of bread.
Advertising domestic VAZ-2103
A luxury car was the ultimate dream of any little boy.
The best vehicle for touring musical groups and geologists.
Is the IZH 2125 “Kombi”
IZH-Kombi in this advertisement is positioned even better than a horse. I wonder what I was thinking, the creators of this ad? What is its meaning? Is this advertising can increase sales? It is unlikely, especially given the planned economy, where more machines to produce just could not.
Another is “Lada”. This time before you the most popular your car “penny” (VAZ-2101).
Another is the SUV with open top UAZ-469Б.
Judging from the picture, this is intended for the Western countries.
Advertising 968АЕ ZAZ Zaporozhets
Unusual stylish family at the time the car.
The domestic is the “Moskvich” 426
This car is the dream of millions. He was the fans and abroad.
Advertising Soviet “penny” – Lada 1200 (VAZ-21012) in the UK
Before you is a Russian car, created for the UK car market. I wonder where giraffes? Maybe this is needed to start in Africa?
Another fancy is the Tolyatti car. This time in front of you is a Russian station wagon VAZ-2102.
Is the GAZ-24 “Volga”
Once dealt with the advertising of the “Volga”, it looked completely different in contrast to advertising “Cossacks”, “Zhiguli” and “Muscovites”. Advertising “Volga” emphasized for those who created this machine.
Is the GAS-21K Volga
Here’s another example of foreign ad domestic vehicles. This time in front of you is the “Volga” GAZ-21.
Is the GAZ-24
Despite the fact that “Volga” in Soviet times, was the most inaccessible for the masses car, most advertised vehicles of this plant.
Foreign is “ZAZ-966”
Here’s another foreign advertising, which was created to attract the attention of Western buyers to the “Zaporozhets” ZAZ-966.
Advertising “Lada Niva 4×4”
Contrary to the opinion that the Soviet Union is the promotion of products was not necessary, as there was no competition, as everything belonged to the state, promotion of goods was carried out by order of the government. Often advertised cars. Including domestic SUV “Lada Niva”.
Is The “Moskvich”
There was this strange advertisement.
Another is the VAZ-2101
Probably for the rich underground black marketeers, who could visit the ski resorts.